Is this approach to creating imagery something you ever considered trying before or is it purely in response to the current situation? The digital dos really are a solution to my anxious need to keep creating hair during this stressful time. I initially began with doing timelapses on my mannequin head but it seemed a shame that the hairstyles weren’t going to be seen, fully realised, on a person’s head. I thought of sending the wigs to someone to shoot, but then using the mail, deliveries – it would be harder to follow the quarantine regulations effectively. One day, talking to my friend Camila Vasquez, who is an amazing artist, she talked about collaging her images and I thought… digital applications! DIGITAL DOS. It seemed worth a try. Quarantine has really pushed me to test different creative strategies. Before this I’d never even used Photoshop. So it’s also been really great to learn a new skill. I hope that the positive message is being seen – which is to stay home and to stay creative. For people in fashion, we don’t need to leave home to make things, we can do our bit, try something new, and find some joy.   

What’s your process for creating a digital do? I started the first round off with friends but now it’s had a much bigger response than I anticipated. I have all sorts of creatives asking me to be a part of it, and I love it! I really enjoy collaborations and that’s why I want to encourage the participants to dress up and have fun with it. I have no idea what people are going to send and its really exciting. I then play off the image, using it as inspiration for the hair. I style wigs from my studio in London and then I merge the creations! It’s really a way to build off each other and keep collaborating.