Untangled wants to create an open dialogue between the work itself and the observer, leading to discussion, understanding and awareness, vital elements in our society.
I focused on the hair life cycle and the long journey it takes from one head to another, highlighting the ambiguity behind the trade and the alienation of the overall process, focusing on the loss of identity that women experience, from the harvesting to the exchange between women. After researching the ethical shift, I chose to work with the model’s hair, recyclable synthetic extension, hair waste or other materials.
The series explores the concepts of transformation and alteration, following the hair and the faces of the Asian women involved in the project. The ambiguous atmosphere is enhanced by the use of detached and external hands. You can’t see who’s touching the hair, but you immediately understand that the woman is not in control of her head. Their gaze avoids contact with the camera to suggest the lack of involvement and unknowing identity in the process, except for the woman at the end, the consumer that buys the products.
Ultimately, Untangled questions the morality of the process, exposing our attachment to beauty standards, considering the power of capitalism and globalisation.