Thy Barber’s aesthetic is heavily influenced by North American culture. Rimer explains, “Dive bars were a huge influence for the shop. Somewhere to have a beer and talk shit to good pals, or just the bartender if you’re on your own. I’ve always loved old pickup trucks, which is why there are hidden licence plates on the walls. Same goes for the music that we play, country music, rock n’ roll and bluegrass. A shop should have a package and hit every sense possible, the smell of cologne, the vintage dive bar-esque visuals…”
Alongside these American influences, Thy Barber nods to its British roots. “The part where we mix the cultures is the service,” Rimer says, “we do everything we believe is truly an English heritage service: classic wet shaving techniques with a badger brush, and the welcome that you’d receive visiting a friend at their house. ‘The fridge is there, help yourself’ mindset we call it.”
Through its classic influences, Thy Barber clearly aligns itself with the new breed of barbershops leading the resurgence in traditional men’s grooming. Led by a respect for the craftsmanship of barbering, this nostalgic approach to hair shows no signs of waning, as is illustrated by the enduring popularity of classic cuts such as the pompadour and the slick back. “These particular styles for me are not fashion, they’re style,” Rimer says.