• Personas 111
  • Personas 111
  • Personas 111

ART+CULTURE: Featuring 111 “gender-blending transformations”, Tomihiro Kono’s new wig book offers the tantalising promise of instant reinvention

Hair: Tomihiro Kono @ Julian Watson Agency
Photography: Sayaka Maruyama
Makeup: Chiho Omae, Nana Hiramatsu
Model: Cameron Lee Phan @ New Pandemics
Words: Emma de Clercq

Tomihiro Kono’s latest book Personas 111 is built on a deceptively simple concept: one model, one photographer, 111 wigs. The result – a kaleidoscopic series of beautifully executed hairstyles – certainly showcases Kono’s enviable skill set as a hairstylist. Each wig is knotted and coloured by hand before being teased into an array of recognisable styles. The final looks, temptingly arranged by colourway, are a shopper’s paradise offering the tantalising promise of instant reinvention. Why not match your hairstyle to your outfit, or mood? This playful idea has great appeal for Kono, who likens his wigs to masks, and describes the process of creating them as ‘character-making’.

Personas 111 details Kono’s ongoing fascination with hair as an outward expression of inner identity, as he considers the way that hair can function as armour to protect us from the world as much as delineate our place within it. “It’s like wearing different masks,” he explains, “it can reflect your personality or hide your true self in some way”.

“My wigs are artifacts to encourage and foster continuous transformation. So, ask who you want to be, choose your wig, and step into your new life”
Tomihiro Kono

Personas 111 is published by konomad editions

  • ANTHROPOLOGY OF HAIR
  • ANTHROPOLOGY OF HAIR
  • ANTHROPOLOGY OF HAIR
  • ANTHROPOLOGY OF HAIR
  • ANTHROPOLOGY OF HAIR