In keeping with the launderette theme, instead of haircut vouchers, clients can purchase personalised metal gift tokens in the style of antique washing tokens. Meanwhile, the Laundry Cafe, added in 2016, “acts as a soft introduction to the salon, relaxing the sometimes intense salon vibe,” and provides Sheffield locals with a welcoming place to spend time. We spoke to Laundry owner Mitch Wilson, who previously headed up Toni & Guy’s flagship store in the North of England, about the distinctive aesthetic behind Laundry.
Can you tell us about the ethos of your salon? Our ethos in general is very relaxed, but the devil is definitely in the detail. Both the stripped back look of the salon and a great, natural haircut need a good technique and execution, otherwise it’s just a mess.