In an industry where most major fashion shows continue to be led by male hair stylists, and women seem to receive a fraction of their male counterparts’ agency representation, Stockholm-based Josefin Gligic, Sofia Geideby and Annie Ankervik decided to unite, create together, and cultivate a space for innovation and empowerment. Besides being a support network of like-minded creatives, the independent collective also hold seminars, and organise editorial shoots and hair shows.
Tell us about your collective KAI and what you do. KAI was born in 2018 from creativity, passion and female togetherness. In 2020 Hillewi Gottfridsson joined the team and stunned us with her skills at our Creative Night. KAI aims to empower women and develop frontline ideas. When we work as a collective it’s not only we as hair stylists who are involved, KAI also works with other like-minded people who are brilliant at what they do, such as makeup artists, stylists and photographers. Linda (Andersson), who took these pictures at our last event, is one of the people we love to work with!
The event where these pictures were shot was a big gathering and we were invited to do a show. We took inspiration from dreamy feelings of dark and light and put them together. We aim to do a couple of big shoots together every year and hopefully we can continue with shows and seminars as soon as Covid-19 lets us.