How would you describe your style of working and the aesthetics? I see it as a type of readymade, a trend in art created by using objects or daily life items disconnected to their original context, changing their meanings and creating a new story from them. I attempt to preserve the regular appearance of the items but with a switch; for example, take the earphones of a smartphone, leave them in their natural environment on the table, and by adding to them a paper on which there is a printed lower part of a female body, change the meaning of the earphones by turning them into sort of a bra. I truly believe in minimalism, what is no required to tell the story does not exist. I believe in it also in the advertising field, everything must be simple, without disturbances; we do not have the luxury to have the customers ponder about our creativity.