Witnessing the importance of this particular barbershop to its clientele, Duarte explains, “it is a constant meeting space, whether it be for everyday conversations, sharing new ‘Baile Funk’ tunes or just hanging out. They are out there daily, even without the intention of cutting their hair”. Furthermore, Rodrigues nurtures the shop’s social function by hosting monthly social projects and sharing his techniques with those that are keen to learn. We spoke to Duarte about his experience of shooting Chavosos.
What inspired you to shoot this series? It all started with an interest in investigating the visual culture of the outskirts in Brazil. There are very interesting style expressions popping up all the time on the fringes of the spotlight that face the centre of our big cities. The Baile Funk movement, for example, is something very authentic which directly relates to several aspects of our reality in Brazil, from music to social issues. I began to think about how style reflects the cultural reality of these young people, and has so much significance in a scene that I discovered to be more behavioural than purely musical. By examining the visual codes of a kid who lives on the periphery and has minimal concern for his individuality, you realise that a haircut is an important personal style tool.
What does the word ‘Chavosos’ mean? It’s a call used by the boys to indicate who has a certain style in the community. Usually it’s the boys who wear clothing brands and have the sharpest haircuts (with drawings, texts, colours and bolder textures). Some say it is the Brazilian re-reading of the England ‘chav boys’, but with a slightly more visually loaded and colourful look.