Did the project progress as you expected, or did anything surprise you along the way? Initially I only planned on shooting in Southern California. Then it grew to Arizona and New Mexico. The more I got into it, the more it meant to me, and the more I had a personal connection to the project as a whole. Every day was a surprise. You can’t travel across America without a lot of surprises. Each shop was different, just as each state is different. People’s reactions to the project was a surprise. Some loved it, others didn’t know what to make of it. A lot of people in the tiny towns couldn’t wrap their head around a guy travelling the country to take photos of barbershops.
How did you find all the shops? Before actually starting the project, a lot of research was done. But once I started shooting, I realised that the shops that I’d found on the Internet didn’t fit was I was looking for. From that point on, they were just found through extensive travel. I went on multiple cross-country road trips, roughly 50,000 miles total, where I stayed off the highways, hitting small towns all across America. That’s where I found the real shops.