How do you navigate finding the ‘right’ people / creatives to work with, whose work compliments yours and vice versa? A photo shoot is such a collaborative process and it’s so important that you work with people that have a mutual perspective. It’s a fine balance between having a goal or an idea with what you want to create and then also being flexible and malleable with what’s working and what isn’t. You have to have a plan but then also be willing to change the plan at the last moment.
A lot of people find each other through social media or you get booked on something and continue to work together when you can. I think you know if it’s a good fit almost instantly when working with someone. I’ve been working a lot with the photographer Charlotte Rutherford. Charlotte is such a unique talent and always has such clear and strong ideas about what she wants to create. At the same time she is open to suggestions and other possibilities which makes her a very generous and collaborative artist.